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Tên khóa học:

Chương trình tiến sĩ Quản lý - Tiếp thị

Đơn vị cấp bằng:

Insead, Singapore

Ngày Khai giảng:

Tháng Chín

Môđun:

The modules are PhD 501 Behavioral Sciences (A) and (B), PhD 502 Microeconomics (A), (B) and (C), PhD 503 Probability and Statistics I (A) and (B), PhD 504 Research Methodology, PhD 505 Game Theory (A) and (B), PhD 506 Econometrics (A) and (B), PhD 507 Industrial Organization (A) and (B), PhD 508 Probability and Statistics II, PhD 509 Multivariate Analysis (A) and (B), PhD 510 Bayesian Analysis, PhD 511 Time Series, PhD 512 Advanced Econometrics, PhD 513 Design and Analysis of Experiments, MKT 601 Consumer Behavior (A), MKT 602 Consumer Behavior (B), MKT 603 Marketing Models (A), MKT 604 Marketing Models (B): Econometric Models of Marketing Issues, MKT 605 Marketing Management (A), MKT 606 Marketing Management (B): New Product Marketing or Marketing Strategy, MKT 607 Social Psychological Foundations of the Management Disciplines, MKT 610 Behavioral Pricing, MKT 611 Consumer Decision Making.

Chi phí:

30.000 € cho một năm và hai; 5.000 € cho năm ba và bốn

Thời lượng:

4 Năm

Hình thức học:

Toàn thời gian

Mô tả khóa học:

This programme involves a developing deep understanding of the buyer or consumer, and covers the decision domains of designing and delivering products and services, pricing, distributing, and promoting (both personal-sales force management-and impersonal-mass communications, such as advertising or marketing through the internet), based on this understanding. It also covers the strategic domain of resource allocation among product/market combination.

Yêu cầu tuyển sinh:

Applicants must hold a university-level degree and have a working knowledge of English. Candidates with a weak mathematical background will be encouraged to undertake remedial math work before entering the program. They must have official GMAT score of 750 and TOEFL score of 297.

Hạn chót nộp hồ sơ:

10-Dec

Chi tiết hồ sơ:

Applicant must submit the completed application form online or paper application with €50 non-refundable application fee which has to be paid online with a credit card. The following documents has to be submitted along with the application form: three recommendation letters, photograph in JPEG or GIF format, electronic copy of CV/resume, official transcripts of grades and diploma with certified translation in English where applicable, GMAT or GRE score report, and TOEFL score report. They should also include their profile which contains information about personal information, test results, academic background, professional background, international exposure and activities and interests. Statement of purpose and integrity, including electronic signature is also required.

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